- Timestamp: When the event occurred.
- Attributes: A set of key-value pairs offering details about the event context.
- Metadata: Contextual labels and IDs that connect related events.
Uses of event data
Event data, understood as the atomic unit of digital activity, is the lifeblood of modern businesses. Leveraging the power of event data is essential in the following areas, among others:- Observability
- Security
- Product analytics
- Business intelligence
- AI and machine learning